[ By Prabhakar kumar — http://www.Prabhakar kumar.com ]
There are numerous tools with the help of which we can analyze our website’s traffic . In other words , these tools acts as a thermometer to measure the health of any websites . With these we become able to measure the quality and traffic of any websites . Without these tools we can not manage our websites . Whenever we want to know about performance of our websites , these tools helps us in finding data regarding it . Here it is my efforts to provide information about the key features of each tool , so you can decide which one will work best for you . All these tools have their separate and special qualities and we use it according to own requirements . These are as follow :-
 Alexa :- This is very popular tools commonly used by websites manager . It is more competitive analysis tools used for analyzing other’s website’s performance and comparing that with yours . The reading of Alexa is in itself , a parameter for people who use to compare one website to another . Normally , Alexa uses to measure the popularity of a website by measuring website traffic and then ranks them on the base of data base based on popularity .
 SEMrush :- It is an all in one competitive intelligence solution and a comprehensive competitor analysis tool. It does lot of other things more than just compare website traffic . It provides the complete analysis of your competitor’s backlinks profile , best ranking content , and the keywords that they are ranking for . Additionally , it tracks your competitor’s online performance by tracking its reading .
 SimilarWeb :- This is also important tools of analyzing websites . It analyzes your competitor’s traffic and engagement metrics and helps you in comparing with own . It also has keyword analysis feature that helps you track the keywords that your competitors are ranking for and it will help you in finding best keywords for you . This tool not only analyzes websites but also analyzes apps on the same parameters like rank , engagement and retention rates , audience interests , etc.
 Ahrefs :- It is a very useful and multi purpose tool for taking thorough site analysis and competitor bench marking on multiple SEO parameters . It also provides detailed backlink research , which is updated on a regular basis . This tool also include keyword research feature that you can use to track competitor’s performance on various keywords and identify keywords that you can target .
 Quick Sprout :- It is also a website analyzer tool that analyzes any website on traffic , speed , and other SEO parameters . It can be used for competitor analysis by checking the site analysis for your competitors . It is not as good as is SEMrush , but it provides some good features for free .
 BuiltWith :– This tool focuses specifically on the online technologies market and tracks technology trends and statistics on key market players . Using this tool , you can select the technology that you are interested in and compare with key players or competitor’s statistics .
 WooRank :- This is also SEO and analysis tool that provides a competitor analysis feature . Using this tool you can understand the nature of keywords your competitors is using or targeting and identify keywords that you can target . You can compare up to five websites at a time using this tool .
 KeywordSpy :- It is an effective competitor analysis tool for digital marketers as it helps you identify competitor’s paid and organic advertising or marketing strategies . you can literally spy on your competitors and find out the keywords they target , their ad copy combinations , and their performance of both .
 HitWise :- This tool has also same type of functions but it has some extra quality of analyzing websites . It helps you to identify competitors in your industry , track click stream patterns for any website , and track where your visitors are going .
 SpyFu :– This is also a vital tool for tracking competitor keywords , ad copy combination , PPC ad rankings , and organic search rankings . It not only suggest for keywords that should be targeted , but it also suggests keywords that your competitor already targeted and got failure at it .
Except above explained website analyzer tools , there are several other tools available which has more or less similar qualities and functions . These are as follow –  Raven Tools .  CognitiveSEO  SISTRIX.  SerpStat .  Blue Corona  iSpionage . SEO Review Tools . Crayon  SE Ranking. LXR Marketplace.  DataForSEO. Out of these tools , some may be free , but their functions are same .
As these tools are quite helpful in managing our websites , but we should not sit in a standstill mode and just keep tracking your performance without knowing where you stand in the industry in comparison to other your rivals . Own competitor’s analysis and its bench marking are important to help you streamline your strategies , identify opportunities ,and correct your mistakes .
The list of these tools mentioned above will help you in managing own websites. These are some of the best competitor analysis tools available in the market today . So , choose these according to own requirements and bench marking for your website . ——————————————————————————————————————————————————————————————————————————————————